TITLE: Rob O’Neill Accountant Publicity Leaflet
DATE: May 2011
CLIENT: Rob O’Neill Ltd
Rob O’Neil Accountant Leaflet
Rob O’Neil approached us to produce a double-side A5 promotional leaflet to promote his business.
The brief included his company logo and a scripted message that he wished to deliver. However, he gave us free reign to experiment with the style and design.
After a few drafts and further discussion we homed in on a design that was a good fit with his intentions. We decided to split the leaflet in order to include a full page ‘teaser’ on one side, in order to attract interest, and present the scripted ‘story’ as a six panel ‘comic strip’ on the reverse. We used a combination of 2D and 3D rendered imagery to illustrate the leaflet, a fresh green and orange colour scheme to add dynamic impact and a very direct use of language detail his services.
We also provided a promotional animation using the leaflet as a storyboard using the 3D rendered imagery as a basis and also included an animated 3D version of his logotype.